Theta Perspective
Resources, Research, News, Views, and Case Studies from the Theta Team
What Marketers Get Wrong About CLV
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#ThetaThursday
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C3: The emerging “gold standard” of customer disclosures that investors should demand
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How to undervalue your business by 50% in one easy step
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Upwork IPO: When Revenue Retention Alone Doesn’t Tell a Full Story
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Upwork IPO: Customer Metrics Disclosed (And Not Disclosed)
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